Prada is one of the few and rare examples of a fashion brand that has evolved into a real universe. The brand was born in 1913 when Mario Prada opened the first leather shop in the Galleria Vittorio Emanuele II in Milan. The Prada brothers specialized in leathers, bags and trunks received a great success, so as to become official suppliers of the Royal House of Savoy. After Mario's death the company spent a short time in the hands of the daughters Nanda and Luisa.
But the real metamorphosis of the brand began in 1977 when Miuccia, daughter of Luisa, began to take care of the company. The meeting with Patrizio Bertelli, her future husband, gave life to a corporate partnership that allowed a slow but profound change of the brand. Prada is a brand that differs from the others for its communicative method, as it moves on various fronts: fashion, art and architecture are three worlds of the Prada universe that perfectly embody the essence of the designer and help to create the unique image of the brand.
Miuccia Prada has always interpreted fashion with a refined and personal taste, linked to art, literature, music and cinema. The brand has in fact been able to interpret concepts often left aside in the fashion world, such as that of ugliness, managing to find the perfect balance between minimalism, refinement and eccentricity, often mixing traditional fabrics with technical ones, without ever making mistakes.
What makes the brand unique is the ability to evolve into a real universe, bringing on the catwalk influences of pop and contemporary art: the Prada woman is an ironic woman but always elegant, feminine but never vulgar, strong and self-confident. We choose Prada because she dresses women who are not afraid of being women.
Double-breasted trench coat in a delicate pink nuance from Prada.Classic lapel, waist with belt, front pockets, buttoned cuffs, medium length, central rear slit and soft fit.
Prada sleeveless dress in soft pink cotton.Wide neckline, bow detail, breast pocket, frontal applique with logo.
Prada women's suede jacket with a boxing design with covered buttoning, classic collar, front button pockets.
T-shirt with Prada logo in white cotton. With crew neck and short sleeve.
Total white leather sandals by Prada.Ankle strap with buckle, insole with logo, flat sole and rubber insole.
Diagramme Prada mini bag in pink quilted calfskin with metal chain to adjust to carry it on the shoulder or across the body.
Prada nylon shoulder bag with squared and compact design, triangle plate and black chain.
Prada cotton python print midi dress.Model with high collar and lavallière, narrow waist, A-skirt, zip on the back, closure on the back with hooks, partial front buttoning.
Prada bucket bag in powder pink leather.Compact and practical model with top closure drawstring, rounded external pocket with zip and logoed metal triangle.Removable handle and shoulder strap.
Maxi tote bag with chain strap in black nylon.Closing with upper zip.
Jewelery pouch from Prada made of silk with technical mesh and crystals.Super chic silver color and drawstring closure.
Denim skirt in the pink shade by Prada.Please note the girly tulip cut, the elegance of the midi length and the high waist.Back zip closure.
Prada espadrilles in metallic leather.Braided rope sole with platinum leather upper, toe with logo.
Prada's black dress designed with a halterneck that gathers into a fitted bodice before falling to a swishy pleated skirt.
Black viscose twill midi dress with belt from Prada.Elegantly draped design with belt with silver buckle, V-neck.
Prada hobo bag with a 90s appeal in black nylon and leather inserts with tone-on-tone metal logo.
Wheel sandals from Prada with grooved rubber sole inspired by motocross tires.Natural beige braided bands, open round toe, ankle strap with metal buckle.
White calf leather sneakers with a three-strap closure, printed logo on the tongue, new rubber sole.
Prada black satin cotton dress.Sleeveless model, tone-on-tone waist belt, slim fit, concealed back zip closure.
Espadrille with maxi platform in rope designd by Prada.Upper in white leather embroidered with the logo, lacing with strings.
Silk-crepe midi dress from Prada.Elegant silhouette with curl at the waist, raglan sleeves and crew neck with torchon on the front to be tied on the back.
New Prada designer sandals in soft black leather with crocodile print.Model with braided straps, wide and compact heel, ankle strap with metal buckle.
White calfskin belt and maxi Plexiglas buckle from Prada.
Calfskin belt in cognac color and maxi Plexiglas buckle from Prada.
Prada leather sneakers defined by the rubber sole inspired by cross tires and maxi fringed detail on the front.
Prada striped shirt in cotton poplin with a straight and classic cut. Black ribbon on the collar and logo sewn on the pocket, front buttoning, cuffs with buttons.
Prada crop trousers in blue viscose.High-waisted model with belt loops, hidden front closure, equipped with front pockets.
Prada black leather sandals with comfortable sur ton wedge, open-toe square toe, thin T-strips, ankle strap with metal buckle.
Shopping bag with a classic Prada design in soft leather. Double handle and removable shoulder strap, two-way zip top closure, internal zip pocket, signed nylon lining.Dimensions: 36 x 13 x 36 cm wide.
Small bucket bag in mimetic green nylon from Prada.
Simple and indispensable, the new Prada cashmere and silk sweater features a wide V-neck and a slim and comfortable fit.
Pink thin belt with micro gold studs from Prada.
Prada cognac colour leather belt with square buckle and embossed logo.