Prada is one of the few and rare examples of a fashion brand that has evolved into a real universe. The brand was born in 1913 when Mario Prada opened the first leather shop in the Galleria Vittorio Emanuele II in Milan. The Prada brothers specialized in leathers, bags and trunks received a great success, so as to become official suppliers of the Royal House of Savoy. After Mario's death the company spent a short time in the hands of the daughters Nanda and Luisa.
But the real metamorphosis of the brand began in 1977 when Miuccia, daughter of Luisa, began to take care of the company. The meeting with Patrizio Bertelli, her future husband, gave life to a corporate partnership that allowed a slow but profound change of the brand. Prada is a brand that differs from the others for its communicative method, as it moves on various fronts: fashion, art and architecture are three worlds of the Prada universe that perfectly embody the essence of the designer and help to create the unique image of the brand.
Miuccia Prada has always interpreted fashion with a refined and personal taste, linked to art, literature, music and cinema. The brand has in fact been able to interpret concepts often left aside in the fashion world, such as that of ugliness, managing to find the perfect balance between minimalism, refinement and eccentricity, often mixing traditional fabrics with technical ones, without ever making mistakes.
What makes the brand unique is the ability to evolve into a real universe, bringing on the catwalk influences of pop and contemporary art: the Prada woman is an ironic woman but always elegant, feminine but never vulgar, strong and self-confident. We choose Prada because she dresses women who are not afraid of being women.
Black leather Chelsea boots from Prada Fall/Winter 2019.
Simple and indispensable, the new Prada cashmere and silk sweater features a wide V-neck and a slim and comfortable fit.
Prada black nylon bag with sliding chain shoulder strap.
Mini Diagramme bandolier bag in red nappa by Prada.
Prada Diagramme shoulder bag in black matelassé leather.
Prada fabric backpack with a drawstring closure embellished with buckles and Saffiano leather.
Pink thin belt with micro gold studs from Prada.
Prada nappa leather coat in a blue lagoon nuance and slipped line.
Prada Milano brown cropped cotton poplin trousers defined by simple but refined details.
Prada woman trousers in virgin wool with crop cut.
Single-breasted blue jacket: minimal elegance and tailored details by Prada.
Sandals in yellow tones patent leather with geometric print.New Prada women's shoes season.
Platform sandals in black suede sandal from Prada SS 2019 Collection.
Flat sandals in red suede leather by Prada.
Laminated leather ballerinas from Prada with logo-bow details on the side.
Manuelle bag from Prada with an elegant and structured silhouette in black leather with logo and contrasting profiles.
Prada woman PRAX-01 sneakers in silver knit and a black intarsia that creates a shaded effect.
Patent leather slingbacks from Prada SS 2019 with contrasting square toe and intarsia logo in the comfortable chunky heel.
Prada platform sandals in nude pink lustrous satin with a comfortable rubber sole.
Prada's pump in pink patent leather with a chic silhouette thanks to the thin stiletto heel.
Characterized by a contemporary charm, find out the mini shoulder bag with stud detial from Prada SS19 in black nylon.
Prada silver laminated nappa slingbacks with a bow detail on the pointy toe.
Prada slingback in black leather with pointy toe and metal heel of 65 mm.
Saffiano leather belt bag with gold Prada logo and a rounded shape.
Prada pointy slingback with satin bow detail.
Prada Sidonie bag characterized by sleek, sinuous lines and renewed in the medium white Saffiano version.
Prada Etiquette Collection: medium-size shoulder bag in fine white leather.
Cloudbust PVC sandals from Prada with a new and minimal line for the SS19 Collection.
Prada's Sidonie Bag in smooth white calfskin and characterized by a curvy design with logo lettering and details in silver-toned hardware.
Prada Etiquette Collection: medium-size shoulder bag in fine Made in Italy leather.
Prada black wedge sandals in jute and tone-on-tone leather ankle straps.
Red canvas and wicker bucket bag from Prada 2019 Spring/Summer Collection.
Prada sandals in black suede and high wide heel in tone-on-tone raffia covered.