The Gucci brand was born in Florence form an idea of Guccio Gucci, who decided to import in Italy an aristocratic and refined taste. In 1921, he opened in his hometown a small luggage boutique in Piazza della Mercanzia and at the same time he founded a company of artisan leather goods. In a few years the shop becomes a fundamental step for tourists in Florence, who crowd the shop in search of the infamous suitcases, bags, gloves and all the leather goods made by the Florentine master.
From here begins the brand identity, characterized by reference to the equestrian world, with the distinctive clamp and the green-red-green lines typical of the saddle girth, which will remain the peculiarity of Gucci and still make the brand strongly recognizable. After the succession of artistic directors such as Tom Ford and Frida Giannini, the entry of Alessandro Michele as unique creative director in 2015 marks a turning point for the Florentine brand.
Thanks to Alessandro Michele, the Gucci brand has been able to bring a wave of innovation in the world, but above all in the culture of fashion, within a brand that was in decline in the recent past. The contemporary style mixed with vintage taste has brought Gucci back into the limelight, giving it the title of the most loved by millennials and the most desired brand in the world: the combination of philosophy, pop culture, music and cinema references conquers all and highlights the beauty ideal of Michele.
What we like most about Gucci is that it always manages to be actual and to move with the times while not renouncing to educate the public and respecting the heritage that the brand has been pursuing for almost 100 years. With this approach, fashion returns to a dimension that we are no longer used to, and that is that fashion is a way of being more than a way of appearing, a universal language, a critical point of view, what we need to express.
Gucci’s “Princetown” mules in skin rose leather, an iconic slippers of the fashion maison and a must-have if you love Gucci’s shoes.Iconic gold-tone horsebit.Crafted in Italy from smooth leather. The mules run small.
Gucci sweatshirt with Flora pop print on ivory cotton jersey.Fixed hood with drawstring, front pocket.
Black matelassé wallet with antique gold-toned hardware and Double G.12 card slots, 3 bill compartments, zip coin pocket.Size: 19.5 x 11 x 3 cm.
Beige and pink GG pattern socks with elastic trim with Gucci logo.
GG Marmont bag presented in diagonal matelassé Original GG canvas. 22 x 13 x 6 cm
Gucci Zumi grainy leather continental wallet.
Mini bag in white soft GG Supreme canva and white leather - Gucci Spring Summer 2019.
Gucci wool sweater with ribbed web pattern collar.
Gucci cardigan in ultra-fine blue merino wool and lurex, blue and red Web detail.
Women’s GG marmont wallet in black matelassé leather with snap and antique gold-toned Double G.
GG marmont bag in dusty-pink leather: choose the practice and chic medium-size.
New Pre-Fall 2019 GG Marmont bag in black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
New Pre-Fall 2019 GG Marmont bag in beige and black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
GG Marmont bag in beige and black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
Black leather wallet by Gucci: all the timeless elegance and simplicity of Gucci Continental lines.
GG wallet with zip closure in black textured leather.
GG wallet with zip closure in light-pink textured leather.
GG Marmont matelassé leather belt bag in porcelain pink colour to be worn also as a cross body bag.
Ophidia mini bag: all Gucci’s charm and a lot of rétro details.
GG card holder in leather with antique gold-toned metal encrusted with sparkling crystals.
Gucci continental wallet in black leather, light pink leather trim, bow-shaped stud with crystals and Double G.12 card slots, 3 bill compartments. 1 coin pocket with zipper19 x 10.5 x 2cm.
GG brown velvet cap: a classic baseball cap designed by Gucci.
GG blue velvet cap: a classic baseball cap designed by Gucci.
Ophidia wallet with a removable chain strap.Crafted in Italy from beige/ebony GG Supreme canvas, brown textured leather trim, green and red Web.Closed: 7.5"W x 4"H x 1.5"D /12 card slots - 2 bill compartments.
A silk foulard from Gucci with GG Flora motif framed by a fluorescent skyblue border.
A silk carré from Gucci with GG Flora motif framed by a fluorescent fuchsia border.
Leather gloves with Double G.
Zumi black grainy leather top handle bag from Gucci. Medium size: 33.5 x 26 x 11.5 cm.
Zumi burgundy grainy leather top handle bag from Gucci. Medium size: 33.5 x 26 x 11.5 cm.
Gucci Discolog Shawl with multicolored leo print.
White wool-silk blend GG belted high-waist skirt. Gucci Woman Fall/Winter Collection 2019.
Gucci black GG wool pullover with gold lamé, black knit rib and gold lamé trim, long sleeves and V-neck.
Presented on the Gucci Cruise 2019 runway, the new Ophidia mini bag crafted from transparent vinyl with rose leather strap and details.