The Gucci brand was born in Florence form an idea of Guccio Gucci, who decided to import in Italy an aristocratic and refined taste. In 1921, he opened in his hometown a small luggage boutique in Piazza della Mercanzia and at the same time he founded a company of artisan leather goods. In a few years the shop becomes a fundamental step for tourists in Florence, who crowd the shop in search of the infamous suitcases, bags, gloves and all the leather goods made by the Florentine master.
From here begins the brand identity, characterized by reference to the equestrian world, with the distinctive clamp and the green-red-green lines typical of the saddle girth, which will remain the peculiarity of Gucci and still make the brand strongly recognizable. After the succession of artistic directors such as Tom Ford and Frida Giannini, the entry of Alessandro Michele as unique creative director in 2015 marks a turning point for the Florentine brand.
Thanks to Alessandro Michele, the Gucci brand has been able to bring a wave of innovation in the world, but above all in the culture of fashion, within a brand that was in decline in the recent past. The contemporary style mixed with vintage taste has brought Gucci back into the limelight, giving it the title of the most loved by millennials and the most desired brand in the world: the combination of philosophy, pop culture, music and cinema references conquers all and highlights the beauty ideal of Michele.
What we like most about Gucci is that it always manages to be actual and to move with the times while not renouncing to educate the public and respecting the heritage that the brand has been pursuing for almost 100 years. With this approach, fashion returns to a dimension that we are no longer used to, and that is that fashion is a way of being more than a way of appearing, a universal language, a critical point of view, what we need to express.
Mini bag in white soft GG Supreme canva and white leather - Gucci Spring Summer 2019.
Light and dark brown GG scarf in 100% wool.
Grey scarf 100% wool: a new arrival for GG jacquard lovers...
Gucci cardigan in ultra-fine white merino wool and lurex, blue and red Web detail.
Gucci socks with GG Supreme pattern in lurex.PN: The item must be returned in its original unopened packaging.
Gucci makes iconic also your socks where the GG Supreme canvas meets a blue cotton blend and golden colored lurex.PN: The item must be returned in its original unopened packaging.
Pink Interlocking Socks from Gucci with GG golden colored lurex pattern.PN: The item must be returned in its original unopened packaging.
A silk foulard from Gucci with GG Flora motif framed by a fluorescent skyblue border.
A silk carré from Gucci with GG Flora motif framed by a fluorescent fuchsia border.
Gucci shawl in metallic grey jacquard with rhombi design and the GG pattern.
Gucci skirt in burgundy leather with a high waist and gold micro G Interlocking.
Gucci white belted wool coat influenced by an archival design from the '70.
Black culottes trousers with contrasting Web.Gucci Pre Fall 2019 Collection.
'70s inspired pair of bootcut trousers in off-white stretch cady viscose from Gucci.
Tunic in black technical jersey with contrasting V-neck from Gucci Pre-Fall collection '19.
Gucci ivory wool silk GG knit in ivory wool and silk.
Black lace shirt from Gucci with a striped design embellished by a ruffle trim along the opening and the cuffs.
White lace shirt from Gucci with a striped design embellished by a ruffle trim along the opening and the cuffs.
Crafted in Spain and Signed by Gucci, the new black leather espadrille features the iconic Double G and a comfortable high cord platform.
Presented on the Gucci Cruise 2019 runway, the new Ophidia mini bag crafted from transparent vinyl with rose leather strap and details.
Pleated stretch-crêpe midi dress from Gucci with removable crystal-embellished belt.
Gucci shirt with horsebit pattern in ivory and gold pure silk.
Shirt with lavallière from Gucci in pure silk with gold GG pattern.
Printed pleated silk midi skirt from Gucci Cruise 2019 Collection.
Gucci black leather platform loafer with Horsebit.
Gucci Rajah tote bag with tiger head detail, green and red Web and chain strap.
Gucci scarf with a leopard print reinvented in a multicolored contemporary ways.
Crafted from 100% silk, the new Gucci scarf features a Web trims mixes with golden stirrups print.
GG marmont shoulder bag in multicolored metallic matelassé leather and oversized flap.
Gucci ivory white foulard with multicolor floral print.
Brick Rose shirt by Gucci made of 100% silk with bow detail.
Pink high-waisted Gucci trousers with a crop cut and tailored finishes.