The Gucci brand was born in Florence form an idea of Guccio Gucci, who decided to import in Italy an aristocratic and refined taste. In 1921, he opened in his hometown a small luggage boutique in Piazza della Mercanzia and at the same time he founded a company of artisan leather goods. In a few years the shop becomes a fundamental step for tourists in Florence, who crowd the shop in search of the infamous suitcases, bags, gloves and all the leather goods made by the Florentine master.
From here begins the brand identity, characterized by reference to the equestrian world, with the distinctive clamp and the green-red-green lines typical of the saddle girth, which will remain the peculiarity of Gucci and still make the brand strongly recognizable. After the succession of artistic directors such as Tom Ford and Frida Giannini, the entry of Alessandro Michele as unique creative director in 2015 marks a turning point for the Florentine brand.
Thanks to Alessandro Michele, the Gucci brand has been able to bring a wave of innovation in the world, but above all in the culture of fashion, within a brand that was in decline in the recent past. The contemporary style mixed with vintage taste has brought Gucci back into the limelight, giving it the title of the most loved by millennials and the most desired brand in the world: the combination of philosophy, pop culture, music and cinema references conquers all and highlights the beauty ideal of Michele.
What we like most about Gucci is that it always manages to be actual and to move with the times while not renouncing to educate the public and respecting the heritage that the brand has been pursuing for almost 100 years. With this approach, fashion returns to a dimension that we are no longer used to, and that is that fashion is a way of being more than a way of appearing, a universal language, a critical point of view, what we need to express.
Gucci Zumi grainy leather continental wallet.
G rhombus lamé wool jacquard skirt from Gucci New Fall Winter Collection.
New Gucci bag presented in textured dusty grey leather,.This small shoulder bag features the iconic Double G with a twisted torchon finish surrounded by a ring.Adjustable shoulder strap, Open pocket under the flap.Small size: 24 x 16 x 6 cm.
Gucci black leather chain boot with Horsebit chain and gold-toned hardware.Feline head detail on the sole, "Kitten" spiked detail, side zipper closure, 45mm heel height.
Gucci black wool cardigan with G pattern.
Gucci sweater with G pattern in wool blend.V-neck, soft fit, ribbed hem and cuffs.
Double-breasted coat from Gucci.Crafted from black wool, it features a tailored design, Interlocking G buttons and Interlocking G Horsebit details.Viscose lining.
Gucci Rajah tote bag in silver leather with a vintage effect, green and red Web, tiger head and shiny gold-toned hardware.Double chain straps.Large size: 45 x 35 x 6 cm.
Black slider in leather with 95 mm heel from Gucci AW 2019.
Mini bag in white soft GG Supreme canva and white leather - Gucci Spring Summer 2019.
Gucci wool sweater with ribbed web pattern collar.
Leather gloves with Double G.
Gucci dress in wool and red silk blend with leopard details and GG maxi belt.
Gucci new red T-shirt with embroidery tone on tone logo.
Gucci Zumi leather pump. 45mm height heel.
Dionysus small shoulder bag with sliding chain strap and tiger head closure detail.
Ideal to wear both a shoulder and as a top handle bag, the Dionysus small GG bag in beige colour returns also in this amazing Gucci season.
Dionysus small GG bag in beige colour and black suede details is ideal to wear both a shoulder and as a top handle bag.
Pink leather belt by Gucci, a timeless classic item characterized by the Double G emblem in the golden buckle.Gucci Small Leather Goods: 100% Made in Italy.
GG Supreme canvas medium size backpack, finished with black leather details and rubberized hardware.
Gucci cardigan in ultra-fine blue merino wool and lurex, blue and red Web detail.
Soft black leather and a silk lining for your hands thank to the new Gucci gloves with studs and white pearls.
GG Marmont zip around wallet from Gucci in black matelassé leather.
Gucci Marmont card case in matelassé leather with a chevron design and GG on the back.
Women’s GG marmont wallet in black matelassé leather with snap and antique gold-toned Double G.
Medium GG Marmont shoulder bag with sliding chain strap and oversized flap closure with Double G logo. Medium size: 31x19x7 cm.
GG marmont bag in dusty-pink leather: choose the practice and chic medium-size.
New Pre-Fall 2019 GG Marmont bag in black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
New Pre-Fall 2019 GG Marmont bag in beige and black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
GG marmont bag in dusty-pink leather: choose the practice and chic small-size.
GG Marmont bag in beige and black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
Black mini GG Marmont Bag with gold chian strap and the iconic GG logo.