The Gucci brand was born in Florence form an idea of Guccio Gucci, who decided to import in Italy an aristocratic and refined taste. In 1921, he opened in his hometown a small luggage boutique in Piazza della Mercanzia and at the same time he founded a company of artisan leather goods. In a few years the shop becomes a fundamental step for tourists in Florence, who crowd the shop in search of the infamous suitcases, bags, gloves and all the leather goods made by the Florentine master.
From here begins the brand identity, characterized by reference to the equestrian world, with the distinctive clamp and the green-red-green lines typical of the saddle girth, which will remain the peculiarity of Gucci and still make the brand strongly recognizable. After the succession of artistic directors such as Tom Ford and Frida Giannini, the entry of Alessandro Michele as unique creative director in 2015 marks a turning point for the Florentine brand.
Thanks to Alessandro Michele, the Gucci brand has been able to bring a wave of innovation in the world, but above all in the culture of fashion, within a brand that was in decline in the recent past. The contemporary style mixed with vintage taste has brought Gucci back into the limelight, giving it the title of the most loved by millennials and the most desired brand in the world: the combination of philosophy, pop culture, music and cinema references conquers all and highlights the beauty ideal of Michele.
What we like most about Gucci is that it always manages to be actual and to move with the times while not renouncing to educate the public and respecting the heritage that the brand has been pursuing for almost 100 years. With this approach, fashion returns to a dimension that we are no longer used to, and that is that fashion is a way of being more than a way of appearing, a universal language, a critical point of view, what we need to express.
Crafted in Spain and Signed by Gucci, the new black leather espadrille features the iconic Double G and a comfortable high cord platform.
Wool-silk shorts from Gucci with Interlocking G metal buttons.
Pleated stretch-crêpe midi dress from Gucci with removable crystal-embellished belt.
Gucci shirt with horsebit pattern in ivory and gold pure silk.
Silk top with stirrups print from Gucci.
Oversize T-shirt features a "Gucci Homme pour Femme" patch with sequins.
Shirt with lavallière from Gucci in pure silk with gold GG pattern.
Printed pleated silk midi skirt from Gucci Cruise 2019 Collection.
Gucci black leather platform loafer with Horsebit.
Gucci Rajah tote bag with tiger head detail, green and red Web and chain strap.
Gucci scarf with a leopard print reinvented in a multicolored contemporary ways.
Crafted from 100% silk, the new Gucci scarf features a Web trims mixes with golden stirrups print.
GG marmont shoulder bag in multicolored metallic matelassé leather and oversized flap.
Gucci ivory white foulard with multicolor floral print.
Brick Rose shirt by Gucci made of 100% silk with bow detail.
Gucci sweater with GG jacquard logo pattern in deep blue wool.
Pink high-waisted Gucci trousers with a crop cut and tailored finishes.
Find out this amazing Gucci dress that you can wear also as a coat thanks to the golden GG buttons.
Red pants in double wool jersey signed by Gucci complemented by multicolored stripes at the waist and hem.
Dark blue suede mules from Gucci collection. Comfortable and trendy heels, perfect with jeans and oversized blouse.
Shopping bag in medium size crafted from soft GG canvas: the last arrived bag from Gucci's Ophidia line.
GG wallet with zip closure in light-pink textured leather.
GG Marmont porcellane rose leather wallet.
Silk flower shirt: a new Gucci arrival with lots of details to wear.
Pink velvet slippers from Gucci collection. Comfortable and fashionable slides that will look great with mini skirts or cropped elegant trousers.
GG Hibiscus Red Marmont matelassé shoulder bag with a heart on the back and the shoulder strap characterized by the Sylvie Web stripe.
Compact carry-on designed by Gucci in the GG Supreme canvas, beige and ebony tones.38x51x21 cm, weight 3,5 kg, four 360° wheels.
Gucci wool blazer in a dark and chic pink nuance.
White GG Marmont matelassé bag with a heart on the back and the shoulder strap characterized by the Sylvie Web stripe.
Blue Dionysus shoulder bag with tiger head closure detail and sliding chain strap from Gucci Collection.
Ophidia Backpack in medium size 32 x 40,5 x 14,5 cm.
GG Marmont top handle bag in porcellaine pink matelassé chevron leather.Small size: 27x19x10.5 cm.