The Gucci brand was born in Florence form an idea of Guccio Gucci, who decided to import in Italy an aristocratic and refined taste. In 1921, he opened in his hometown a small luggage boutique in Piazza della Mercanzia and at the same time he founded a company of artisan leather goods. In a few years the shop becomes a fundamental step for tourists in Florence, who crowd the shop in search of the infamous suitcases, bags, gloves and all the leather goods made by the Florentine master.
From here begins the brand identity, characterized by reference to the equestrian world, with the distinctive clamp and the green-red-green lines typical of the saddle girth, which will remain the peculiarity of Gucci and still make the brand strongly recognizable. After the succession of artistic directors such as Tom Ford and Frida Giannini, the entry of Alessandro Michele as unique creative director in 2015 marks a turning point for the Florentine brand.
Thanks to Alessandro Michele, the Gucci brand has been able to bring a wave of innovation in the world, but above all in the culture of fashion, within a brand that was in decline in the recent past. The contemporary style mixed with vintage taste has brought Gucci back into the limelight, giving it the title of the most loved by millennials and the most desired brand in the world: the combination of philosophy, pop culture, music and cinema references conquers all and highlights the beauty ideal of Michele.
What we like most about Gucci is that it always manages to be actual and to move with the times while not renouncing to educate the public and respecting the heritage that the brand has been pursuing for almost 100 years. With this approach, fashion returns to a dimension that we are no longer used to, and that is that fashion is a way of being more than a way of appearing, a universal language, a critical point of view, what we need to express.
Black slider in leather with 95 mm heel from Gucci AW 2019.
Mini bag in white soft GG Supreme canva and white leather - Gucci Spring Summer 2019.
Gucci wool sweater with ribbed web pattern collar.
Gucci dress in wool and red silk blend with leopard details and GG maxi belt.
Dionysus small shoulder bag with sliding chain strap and tiger head closure detail.
Ideal to wear both a shoulder and as a top handle bag, the Dionysus small GG bag in beige colour returns also in this amazing Gucci season.
Dionysus small GG bag in beige colour and black suede details is ideal to wear both a shoulder and as a top handle bag.
Pink leather belt by Gucci, a timeless classic item characterized by the Double G emblem in the golden buckle.Gucci Small Leather Goods: 100% Made in Italy.
GG Supreme canvas medium size backpack, finished with black leather details and rubberized hardware.
Gucci cardigan in ultra-fine white merino wool and lurex, blue and red Web detail.
Soft black leather and a silk lining for your hands thank to the new Gucci gloves with studs and white pearls.
GG Marmont zip around wallet from Gucci in black matelassé leather.
Gucci Marmont card case in matelassé leather with a chevron design and GG on the back.
Women’s GG marmont wallet in black matelassé leather with snap and antique gold-toned Double G.
Medium GG Marmont shoulder bag with sliding chain strap and oversized flap closure with Double G logo. Medium size: 31x19x7 cm.
GG marmont bag in dusty-pink leather: choose the practice and chic medium-size.
New Pre-Fall 2019 GG Marmont bag in black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
New Pre-Fall 2019 GG Marmont bag in beige and black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
GG marmont bag in dusty-pink leather: choose the practice and chic small-size.
GG Marmont bag in beige and black diagonal matelassé quilted leather, twisted torchon Double G and contrast cerise piping.
Black mini GG Marmont Bag with gold chian strap and the iconic GG logo.
Red mini GG Marmont Bag with gold chian strap and the iconic GG logo.
GG marmont bag by Gucci in pink matelassé leather.
GG marmont shoulder bag in black matelassé leather with zip closure at the top.
GG marmont shoulder bag in rose matelassé leather with zip closure at the top.
Black leather wallet by Gucci: all the timeless elegance and simplicity of Gucci Continental lines.
Pink leather wallet by Gucci: all the timeless elegance and simplicity of Gucci Continental lines.
GG wallet with zip closure in black textured leather.
GG wallet with zip closure in light-pink textured leather.
GG Marmont matelassé leather belt bag to be worn also as a cross body bag.
GG Marmont matelassé leather belt bag in porcelain pink colour to be worn also as a cross body bag.
Gucci socks with GG Supreme pattern in lurex.PN: The item must be returned in its original unopened packaging.
Gucci makes iconic also your socks where the GG Supreme canvas meets a blue cotton blend and golden colored lurex.PN: The item must be returned in its original unopened packaging.