In 1925 Adele Casagrande and her husband, Edoardo Fendi, founded a workshop of furs and leather goods with an adjoining boutique in Via del Plebiscito in Rome. Thanks to the superb quality of the products, the brand acquires international fame in a short time. In the '30s, following the death of his father, the brand passes into the hands of the 5 daughters of Edoardo, Adele, Paola, Anna, Franca, Carla and Alda: the breakthrough comes thanks to the meeting with an emerging Karl Lagerfeld, who starts a long journey of research that will bring Fendi to be one of the most avant-garde and revolutionary brands of all time. He was also responsible for the invention of the iconic logo with crossed F's.
Since 2004 Fendi has joined the French group LVMH, without losing the link with craftsmanship, Made in Italy and its cultural roots. The brand is currently under the creative direction of Lagerfeld and Silvia Venturini Fendi, creator of one of the maison's must have bags, the Baguette cult bag.
Karl Lagerfeld and Fendi, a combination that marks the longest collaboration in the history of fashion. The great eccentricity of Lagerfeld is perfectly reflected in the Fendi brand, painting an independent and imaginative woman. The garments are rigorous, romantic, designed for a strong but also delicate feminine figure, who expresses herself through her own clothes, with a mix of tradition and modernity.
The brand, strongly linked to the city of Rome, guarantees a Made in Italy of high quality craftsmanship, especially reflected in the attention to detail of garments and accessories. Fendi in fact has always stood out for its graphic design that specially stands out in the IT bag of the brand, the most desired, timeless pieces of the brand's heritage. Dressing Fendi means not being afraid to appear powerful and passionate.
Fendi small Ruway bag in white perforated calf leather.
Fendi oversized hoodie in red jersey with FF maya detail along the sleeves.
Red leggings with FF logo. Model with high waist, comfortable fit and crop length.
New Fendi Kan U bag in rust leather.
Mini Mon Tresor in blue mesh from Fendi.
New Fendi Kan U bag in strawberry red leather.
Fendi new Mary Jane FFrame shoes in black neoprene with glossy patent effect and lace on the neck in glazed fabric with FF motif. Pointed toe, oversize sole, stiletto heel with graphic lines and two-colour detail.
Fendi pink velvet mini backpack with FF monogram.Model with handle, zip closure, zip pocket on the front, adjustable straps and FF padded logo on the front.
Fendi multicolor leather belt bag that can be worn also as a shoulder bag thnaks to the removable chain strap.
Fendi new black straight midi skirt.Stretch fit, a mid-length, logo waistband and a tone-on-tone underdress.
Fendi new beige straight midi skirt.Stretch fit, a mid-length, logo waistband and a tone-on-tone underdress.
Fendi Wallet on Chain in rust leather and detachable gold chain strap.
Fendi Wallet on Chain in strawberry red leather and detachable gold chain strap.
Fendi Wallet on Chain in black leather and detachable gold chain strap.
Fendi glossy black neoprene ankle boots, zip closure with colour-contrast framis ribbon and Fendi lettering.
Fendi new Liberty Small Kan U in perforated calf leather, glossy brown profiles, vintage-effect, two-tone lining.
Fendi new small Mon Tresor bucket bag made of perforated, beige calf leather.Drawstring fastening, 2detachable shoulder straps.
Fendi new small Mon Tresor bucket bag made of ice perforated calf leather.Drawstring fastening, 2detachable shoulder straps.
F is Fendi compact bi-fold wallet in rust-brown tumbled Cruise leather.
F is Fendi compact bi-fold wallet in black tumbled Cruise leather.
Long, straight-cut coat from Fendi in beige/brown wool with beige micro houndstooth motif.Details: classic lapels, pockets with flaps and double-breasted closure with buttons.
Fendi Mon Tresor bucket bag in Roman leather.The bag features a drawstring fastening, detachable shoulder strap, 2 external side pockets and 2 front zipped pockets. Small size: 17 x 23 x 15 cm.
Fendi high-tech black jacquard sneakers with geometric, floral and FF motifs.High, rubber sole, zip closure on the heel with colour-contrast Framis ribbon.
Fendi bi-fold wallet in rust brown tumbled Cruise leather.
Fendi bi-fold wallet in black tumbled Cruise leather.
Yellow lamb fur shoulder bag from Fendi with sliding chain shoulder strap, metallic 'Bag Bugs' eyes and double-flap design.
Fuxia lamb fur shoulder bag from Fendi with sliding chain shoulder strap, metallic 'Bag Bugs' eyes and double-flap design.
Medium Runway in brown and black calf leather. Fendi Stampo appliqués in glossy black, vintage-effect, contrasting two-tone lining.
Fendi small Runaway shopper made of glazed fabric with jacquard FF.
Fendi mini Runaway shopper made of glazed fabric with jacquard FF.
Brown suede Boston bag - By The Way from Fendi.
Amazzonia green suede Boston bag - By The Way from Fendi.
Small Mon Tresor bucket bag in blue tech mesh with all-over macro FF motif.